Foganholi

Visual Identity

Identidade Visual 

 

Foganholi's mission is to point out the best path for its customers, in terms of insurance options. Therefore, the best figure to represent the idea of always pointing the safest path is the Lighthouse. In addition to being an icon of trust and security, the lighthouse also carries a tone of sophistication, an important element for the positioning of this brand. As reinforcement, we use colors that confirm this position: Sober, Sophisticated and Human.