Naming

Challenge

Creation of a unique name that, along with the visual identity, can attract, impact and differentiate in front of a crowded market. The company has the proposal of being differentiated, if it is focused on quality, from equipment to service. The main services offered are actually HEALTH and WELL-BEING, translated into physical exercises and life style.

Proposal

Those who search for a gym, already search with a goal. The function of the staff is to guide the client to stay focused and reach their goals, thus being "rewarded" for it. Prix is a word that refers to prize in French, the achievement of every person who goes to an academy is their prize, body and mind healthy.

Visual Identity

Challenge

A new company that needs a pregnant identity that better reflects the type of service it offers, well-being, good form, energy and the attainment of a healthy body and mind. Something that translates movement and conquest, main means and main goal of physical activity.

Proposal

We chose to work with a fixed-width typographic logo, conveys the idea of trecnology and modernity and where the letter X has worked lines that represent the movements made during physical activity. The colors orange and green are worked in parallel, representing health and energy, which are achievements sought in physical activity.