Visual Identity

SIGN is a Visual Communication company, located in Londrina - PR. The market where the company operates is very saturated and in general competitors use very polluted and charged identities. Therefore, it was up to us to create a strategy for the company to be highlighted without overloading. For this we define a flat and minimalist style with strong contrast colors. We created a fixed-width modular typography that conveys the idea of technology and modernity. The two squares that complement symbolize pixels or dots, elements present in the daily life of the company, in addition to signifying daring when creating.