Visual Identity

Storer & Santos is a traditional law firm located in Bandeirantes - PR. Despite having more than 10 years of existence and carrying out work nationwide, the firm had never gone through a process of identification and creation of its Visual Identity. The office does not offer direct service to the end customer, as with most companies in the industry. Instead, they are primarily engaged in providing support and advice to other law firms. Based on this situation, we start essentially from the idea of ​​exchange, flow or movement, in which we represent not only the partnership and unity between the partners but also the idea of ​​support where, symbolically, one hand pulls the other. We worked on these concepts in a very abstract way because the idea was to position the brand focused on customers, that is, law firms that already have knowledge of the company they are hiring. Therefore, it was not necessary to explain to the letter what it is about, this also applies to the lack of a brand signature. To create this identity, we combined classic and minimalist references, so that the result was more sophisticated. The presence of balance in the symbol, refers to justice and once again to the exchange of experiences. We use green, as a synonym for vitality and confidence, in combination with cream tint, adding even more sophistication.