VALENTINES is a new company that needs a pregnant identity that reflects trust and quality. The main product, in fact, is emotion translated into songs and combined with unique moments in the lives of their clients, such as weddings, birthdays and others. The identity must translate all this emotional load without losing the sophisticated minimalist.
The strategy was to transmit quality through classical aspects when referring to classical music. Creating humanistic traits, which along the forms may vary thickness in both symbol and typography. Even embedding various concepts, we kept the symbol with as few lines as possible, cherishing the minimalist aspect. The choice of colors is related to the seriousness that the gray transmits, combined with the quartz rose quartz, that resembles lightness and elegance. The logo version in 1x1 badge format brings, even more, the idea of quality.