Arizona
Identidade Visual
Arizona
| 2022
Arizona is the largest CrossFit box in the Londrina, Paraná region. It is inspired by the challenges presented by the deserts of Arizona (USA) to those who live there. One of the main figures that embodies the struggle for survival in this environment is the coyote—a resilient, strong, and cunning animal.
Arizona, inspired by this entire context and especially by what the coyote represents, motivates its members to overcome the challenges of their own bodies in order to achieve a healthier and more driven life.
With this in mind, we sought to represent the ideas of resilience and strength in a bold and highly memorable symbol. After several drafts and sketches, we arrived at the figure of the coyote combined with an arm in a flexed, strength pose. In terms of color, the weight of black and the energy of orange and white balance and complete the impact of this Visual Identity—one we are extremely proud to have created.
