Itens e Úteis
Naming | Visual Identity
Naming | Identidade Visual
| 2022
Itens e Úteis emerged from the demand to offer popular everyday products at a fair and accessible price, all with a charismatic and confident approach.
Therefore, when creating the name, we sought words that were easy to pronounce and understand, but that could still be registered as a company name. After much development, the solution was to combine two highly suggestive words.
Together with this starting point, we developed a "robust" communication that exudes confidence, yet is vibrant and friendly.
