LivGo  is a company located in Florianópolis -SC, focused on balanced nutrition for amateur and professional athletes. LivGo's main objective is to make it easier for athletes to stay focused on their diet, through frozen lunches. They currently offer 07 options of dishes, alternating styles and flavors. The ideal product for those who follow an athletic lifestyle, geared towards performance.

 

To convey these ideals, we work on a logo where the highlight is on the word "Go", so that it represents an arrow towards the center of the target. Thus united the concept of development and performance with focus and objective.

 

The complement, composed of dots in an expanding circle, reinforces the idea of development. Closing all that, we used the base black in contrast with vibrant and saturated colors, charging the contact points with the brand with energy.