Visual Identity

|  2020

Palco Dois is an art platform, curator and accessory brand. The biggest challenge creating this Visual Identity was: unifying all lines of action in communication with characteristics of urban and musical lifestyle. We adopted the strategy of using the logo wrapped in a tag, which represents the idea of marking, such as a T-shirt or accessory label, in addition, it provides a lot of pregnancy. As a visual complement, we look for references in the expression movements of a rap singer. The result is a set of graphics that are very similar to urban interventions, which is one of the basic concepts for creating the brand, the subculture of big cities.

Casting Milena Santana João Pedro Murilo Fonseca Lorena Piemonte
Ilustrations Carolina do Valle