Visual Identity

|  2020

Shlomo is a young lawyer based in Tel Aviv, Israel. Beginner in the profession, his main need was to transmit security and confidence. Acting in a very competitive market, surrounded by large companies, it was essential to communicate visually at the same level. However, because it deals with a very wide audience, it was necessary to combine sophistication with simple language.

To solve this problem, we used simple and basic elements and concepts in the construction of the symbol, in compensation we applied a color palette that conveyed elegance. In addition, metallic effect finishes were applied to some graphic pieces and printed materials as well. The basic concept for the symbol is the union of two P's that form an S. This junction builds a Roman column in the center, which is a symbol of the origin of law and profession. In addition to passing security, stability and trust.