Challenge

At that time Vision Art, a company that initially acted with banners and gifts for events, grew and expanded its area of expertise. In this way he also began to work with visual communication in general and also a third direction in photography. Thus, there are three segments: visual communication, gifts and photography.

Proposal

This growth required brand repositioning. It was then that after research and analysis of the market place, we concluded that the first point would be to change the name: VisionArt becomes only Vision, so that the pronunciation already directs the public perception.